By Lance Avery Morgan | September 4, 2014

Craft cocktails, anyone? At Jacoby’s
Jacoby’s Austin, the family-owned restaurant and mercantile, has made its long-awaited debut in the budding East Cesar Chavez neighborhood...and it’s taking the Texas restaurant scene by storm. The pioneers at Jacoby’s Austin serve ranch-style cuisine with a southern flair and rustic influence. The restaurant features a full-service bar and dining room, cocktail porch and a backyard-style patio deck with sweeping views of the Colorado River. Also, adjacent to the restaurant is a mercantile, which features artisan jams, jellies, meats, farm eggs, fresh flowers and home goods. Jacoby’s Austin is the newest addition to the Jacoby family company, originally from Melvin, TX. It’s really the perfect mix of style and substance. Jacoby’s cool drink treats Co-founder Adam Jacoby grew up in the small town of Melvin, TX and realized his dream to expand
his family’s café to Austin when came to Austin to attend The University of Texas. Jacoby helped to open several local Austin restaurants, then it was back to Melvin to revamp the family café. Upon his return to Austin, he made East Austin his home and found the old Kanetzky electrical warehouse to be the perfect spot for his new venture. “We searched and searched for the perfect place for Jacoby’s,” says Adam Jacoby. “When we walked out back at this spot on East Cesar Chavez, we both knew this was the place. It felt like home.” His partner, design impresario Kris Swift, created the space to reflect the Austin neighborhood and to pay homage to Jacoby’s hometown roots by incorporating bricks, reclaimed wood and even, an historic 1940’s sign from the small Texas town. It’s the details that up to a winning combination here. The food and drink? Beyond spectacular. Executive Chef Phillip Anderson’s southern-focused culinary skills is the perfect fit for Jacoby’s. The Austin menu showcases Melvin favorites such as the onion rings and chicken fried steak, however Anderson updated the menu to adapt to the Austin palate. New items include a Wild Boar Terrine as part of a housemade charcuterie plate, Smoked Gouda Pimento Cheese Sandwiches and a Roasted Beet Salad. The menu prominently features Jacoby’s beef from the Jacoby family ranch, and the restaurant will be the only place in Austin to feature the family’s beef, humanely raised on the family farm. Worth celebrating at Jacoby’s The cocktail menu features playful twists on classics like the Secret Beach, a take on a Tom Collins with local fruit and cucumber, named as a tribute to one of the Colorado River’s secret treasures that Jacoby’s overlooks. A local beer menu and plenty of wines are also available. There is walk-up seating at the bar and a full food menu. The backyard patio will also have full service cocktails and food. So what are you waiting for? Visit the venue and also, http://www.jacobyaustin.com
http://www.thesocietydiaries.com/2014/09/7825

By Meghan McCarron | September 4, 2014

Tipsters, readers, friends and family of Eater Austin always want to know: Where should I eat right now? What are the buzziest new restaurants? What haven't I heard of? What's everyone talking about?

To answer those questions, behold the 39th edition of the Eater Austin Heatmap. Fall brings a fresh crop of new restaurants: locally-obsessed Dai Due, ranch to table Jacoby's Restaurant and Mercantile, and long-anticipated modern Southern Olamaie.
http://austin.eater.com/archives/2014/09/04/where-to-eat-in-austin-right-now-september-14.php

By Meghan McCarron | September 4, 2014

Jacoby's Restaurant and Mercantile .
Newly opened

http://austin.eater.com/archives/2014/09/04/ranch-to-table.php

is deeply rooted
in Texas ranching and small-town culture
the path owner Adam Jacoby took from his family ranch and
The Chronicle traces
restaurant in Melvin to a hot new East Austin restaurant.
[Chronicle]

By Ane Urquiola | September 2, 2014

Austin’s new restaurant scene shows no symptoms of slowing down. Case in point: Jacoby’s Restaurant & Mercantile, a new farm to table restaurant serving up rustic food, many of the ingredients being sourced directly from the Jacoby family’s business that includes their own Jacoby beef (more on that in a second!).

Jacoby’s Exterior
Lovely sitting area at the front of the restaurant . I was able to go a few nights after they officially opened, and I was incredibly pleased. Upon walking in, you feel like you’re walking into the family’s ranch house in Melvin, Texas. Although rustic in its design, they have really paid a lot of attention to detail (thanks to Kris Swift), evidenced by their decorative touches like beautifully colored Texas Hill Country flowers at every table, vintage ball mason jars to hold your ice-cold water, cascading succulents that greet you when you walk
outside, and other pastoral elements throughout the restaurant that makes everything feel unfussy yet chic.

Jacoby’s dining room
Adam Jacoby visiting with Andrew after we walked in Beautiful sitting area – I must have these chairs for my home!! They’ve made great use of their space, having about the same amount of seats indoors as they do
outdoors. This place reminds me a bit of Contigo, only it has an outdoor area overlooking the water and they’ve paid more attention to detail.
Outdoor sitting area, great for cocktails and appetizers Backyard sitting area overlooking the water
I love all the rustic, vintage elements
Texas Hill Country wild flowers and blue mason jars
Outdoor sitting/picnic area overlooking the water

Ok–on to the food!! Remember the Jacoby Beef I mentioned? Well, their burgers may have been some of the best I’ve ever tried, certainly in the running for best burger in Austin!! Holy moly the beefy flavor and juiciness of each burger is marvelous, with each bite you wonder how they can pack so much flavor in one patty. I guess it does help that the beef they raise is bred, and processed in Central Texas, and the Jacoby family feeds the cattle their own proprietary feed, and pasture raise the cattle as well. They also bake their own brioche buns for the burgers, which adds a whole other buttery element to the ultimate burger.
Because we were at an event, they teased us with a slider version of their delicious burger. Andrew had 4 of them.

Jacoby’s deviled eggs
Other noteworthy and southern inspired dishes were their delicious deviled eggs. I’m a big fan of simplicity and big flavor, and these deviled eggs didn’t disappoint. They’re served with some pickled
radish and a sprinkle of dill, and let the eggs speak for themselves.
While we’re on the topic of southern things, I’d be a horrible person if I didn’t tell you about their
version of the Moscow Mule (making me drool just thinking about it right now). Called the Melvin Mule, this little guy packs so much punch and flavor that you’ll want to drink this all night. They concoct this with Ancho Reyes, an ancho chile liqueur, lime, and tangy ginger beer. It’s the perfect cocktail for sitting outside on their beautiful patio, enjoying the late afternoon sun while sitting
under one of their plentiful fans and enjoying the Texas heat. The Melvin Mule, I wanted to drink 9 of them

Entering the Mercantile portion of Jacoby’s from the restaurant
When you head to Jacoby’s Restaurant & Mercantile, don’t forget to visit the Mercantile portion of the place, it’s amazing!! As you walk in, you feel like you just hit the Roundtop jackpot, having all
the fabulous antiques and goods in one small space. If Kris is there, make sure to ask him about the goods they have for sale, he does a phenomenal job of curating all the merchandise, and some are so popular (like the candles) that the mercantile sold out just a few days after opening!!

Table of goods: candles, cake stand, flowers, vases – you name it
While you’re in there, make sure to peek in the fridge to get a look at some other yummy things they have on hand, along with the Jacoby family’s beef and other cuts of meat. They’ll be incorporating other cuts of meat into the restaurant’s menu throughout the year, and while you can take it home and cook it yourself, I highly recommend you make sure to try it there so you know what it’s supposed to taste like ;). To get more info about the restaurant as well as it’s hours and where it’s located, you can get that info here.
http://hungrygirlaustin.com/jacobys/